Brand Strategy for Studio ABD
Studio ABD is a design consultancy specialising in innovation, packaging & environment design in Bangalore. They create multifaceted experiences connecting people to brands in meaningful and emotional ways, delivering exceptional service working with India’s best known brands .They are creator of an array of consumer and luxury products such as BPL lite, Titan raga and nebula watch series and many more
Project Overview.
Skills.
Communication Design
Brand Strategy
UX
Toolkit.
Adobe Illustreator
Adobe Photoshop
Deliverables.
Design Communication for the studio
New Website design and architecture
Communication material for periodic formal communication through mailers, social handles, promotional activities and client on boarding.
Duration.
3 months.
Design Journey.
1. Understanding the current scenario from three direction
CLIENTS
COMPETITORS
TEAM and their ideology, passion, instincts
2. Understanding the perceived value and Brand image and competency
3. Identifying the gap through insight generation
4. Mapping the organizational health chart to identify emerging opportunities
5.Understanding Client Touch points
6. Develop strategy for enhancing client communication capabilities
7. Identification of effective communication channels
8. Reviving the Brand feel and identity
9. Alignment of communication channels: website restructuring via design directional change and content change.
10. Restructuring of Brand image | Philosophy | Portfolio | communication channel for StudioABD
Design Direction 1
Organised, Confident, Mature Player, Professional, Conventional & Experienced
Design Direction 2
Quirky, Story tellers, Studio work environment, bunch of experts, fun and artsy, Conversational
Design Direction 3
Minimalistic, Experimental, Playful, Bold communication, Poster perfect, Unconventional, Straight forward
BPL Studylite
India’s first eco-friendly desk lamp, the Studylite was designed to create an ideal environment for children while they study. Inspired by the saintly and virtuous ‘halo’, it represents hope and symbolises blessings for kids. Every element is designed around the halo ring, and the result is a spectacular light ring without any hub. The specially designed neck is functionally interactive and visually playful. The emotive Halo is characterized by its soft curves, magical hub-less light-ring, iconic integrated form, and the highly glossy candy colours it’s available in. More than 100,000 homes have been lit up by the Studylite since 2010.
Accolades : Red Dot Design Awards Winner 2010